Derek Welosky
Advertising Manager @Canada Post / Postes Canada
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WORK HISTORY
Advertising Manager @Canada Post / Postes Canada
CA
Lead strategy and execution for all brand awareness campaigns across digital and offline channels, contributing to Canada Post\'s transformation and relevance among Canadian and business audiences.• Developed and launched the \"Delivering More\" Masterbrand platform, positioning Canada Post as a catalyst for building a stronger Canada.• Implemented sustainability initiatives, including the \"For the Greener Good\" platform and Carbon-neutral shipping program, driving positive shifts in brand perception and business performance.• Instrumental in developing the new Canada Post Brand Guidelines, Brand Voice, and Brand Centre. Facilitated workshops to train CPC staff and agency partners on the latest guidelines.• Collaborates with internal stakeholders and effectively manages agency partners, championing creative and media excellence to deliver memorable campaigns with clear and compelling outcomes.
EDUCATION
Humber College
Certificate, Management Studies
Interactive Advertising Bureau
Integrated Digital Marketing Certificate
Humber College
Diploma
Humber College
Certificate
University of Toronto
Digital Marketing Management Certificate
ABOUT DEREK WELOSKY
Strategic marketer with over fifteen years of hands-on experience elevating brand presence and driving revenue growth for leading Canadian brands. Proven track record of spearheading impactful brand awareness campaigns and marketing initiatives that resonate with consumer and business audiences, resulting in measurable business outcomes. Adept at fostering creativity and managing high-performing teams to execute integrated marketing strategies across digital and traditional channels. Currently driving transformational initiatives as Brand Advertising Manager at Canada Post Corporation, leading the development and launch of innovative brand platforms and sustainability initiatives, resulting in positive shifts in brand perception and increased market share. Previously led marketing and communications efforts at Sun Life Financial, TELUS, and Canadian Tire Corporation, overseeing the successful execution of multi-channel campaigns, digital transformation initiatives, and experiential marketing programs. Recognized industry leader with multiple awards and accolades, including The Drum Awards, Canadian Marketing Association, and Effies, for excellence in creativity, business impact, and innovation. 🤝 Actively contribute to the marketing community through volunteer roles as a judge and campaign strategist, fostering the next generation of marketing talent. Committed to continuous learning and professional development, holding certificates in Digital Marketing Management, Management Studies, Integrated Digital Marketing, Professional Sales, and a Business Marketing Diploma. Let\'s connect to explore opportunities to drive growth and innovation in your organization! Specialties: Strategic Marketing, Brand Marketing, Advertising, Marketing Planning, Marketing Communications, Agency Management, Campaign Management and Production, Events Management, Marketing Analytics, Leadership
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