Derek Weber

About Derek Weber

Experienced Marketing Leader with a demonstrated history of working in the financial services industry. Skilled in building Strategic Partnerships, Banking, Strategic Planning, Brand Awareness, Automation, SEM/SEO, Process Improvement and Marketing Strategy. Strong professional with a knack for relationship building. Outstanding ability to put the focus on the consumer. Strong professional with a Bachelor of Business Administration (B.B.A.) focused in Marketing from University of Oregon - Charles H. Lundquist College of Business.

Experience

1. Marketing Manager

   Embold Credit Union

   Feb 2024 — Present · Oak Grove, OR, US

   I lead marketing strategy and operations with a focus on marketing automation, digital marketing, and data-driven decision-making. My work centers on building high-performing teams, streamlining processes, and turning insights into measurable growth.• Develop and execute strategies for digital marketing, marketing automation and SEO/SEM• Lead teams across market research, analytics, social media, design, and content creation• Manage annual marketing budgets and oversee vendor partnerships with industry leaders• Spearheaded the launch of new marketing automation and process management tools• Revamped and relaunched the member onboarding communication matrix• Established updated reporting standards for clearer performance insights• Recognized as the 2024 Rookie Rockstar for exceptional impact and innovation

Education

• University of Oregon Lundquist College of Business

  Bachelor of Business Administration (B.B.A.), Marketing

  2000 — 2002

Skills

• Lead Generation
• Strategic Planning
• Management
• Social Media Marketing
• Brand Development
• Marketing Communications
• Social Media
• Product Management
• Marketing Strategy
• Online Advertising
• Banking
• Risk Management
• Leadership
• Strategy
• Customer Service
• Email Marketing
• Marketing
• Business Development
• Digital Marketing
• B2b