Derek Tsuboi

About Derek Tsuboi

I’m a Senior Growth Marketer with over a decade of experience driving profitable growth across SEM, paid social, and performance marketing channels — managing 7-figure monthly budgets and delivering high ROAS at scale.I specialize in: SEM - Paid Search (Google Ads, Bing Ads) Paid Social (Meta, Instagram) Automated bidding strategies (tROAS, tCPA) Cross-channel acquisition (SEM, paid social, programmatic) Conversion rate optimization (CRO) and funnel efficiency Advanced performance analytics AI Enthusiast Throughout my career, I’ve scaled acquisition campaigns to $1M+ monthly spend while delivering profitable ROAS and contribution margins, driving $1M–$50M+ in sales across diverse industries.I thrive in data-obsessed, testing-focused environments, where I partner cross-functionally with analytics, creative, product, customer-facing, and tech teams to optimize paid campaigns, drive innovation, and transform insights into action.

Experience

1. Director of Growth

   Rediscover Digital

   Jan 2017 — Present · Columbia, SC, US

   Led end-to-end digital marketing campaigns across website/funnel development, paid media (Google Ads, Facebook Ads), email/SMS outreach, automation, integrations, and full-funnel strategy, driving growth for a diverse client base.Managed multi-million-dollar ad budgets across Google and Meta networks, consistently delivering profitable lead generation and sales outcomes.Advised clients and prospects on adopting new marketing channels, optimizing website performance, and accelerating business growth through advanced marketing strategies.Directed a cross-functional team of five marketers and vendors, successfully overseeing multiple simultaneous projects, consistently delivering exceptional results on time and within budget.Fostered cross-team collaboration between sales and marketing, aligning strategy, execution, and KPIs to maximize revenue impact and client success.Oversaw client communications and performance reporting, delivering monthly KPI reports, leading client strategy calls, and driving continuous optimization and business growth.

Education

• Sanford-Brown Institute-Tampa

  Bachelor's degree, Fine/Studio Arts, General

  2011 — 2014

Skills

• Sound Design
• Web Development
• Recording
• Product Photography
• Photography
• Dreamweaver
• Pro Tools
• Microsoft Office
• Digital Marketing
• Editing
• Sound
• Google Adwords
• Mastering
• Adobe Creative Suite
• Social Media Marketing
• Search Engine Optimization (SEO)
• Merchandising
• Logic Pro
• Music Industry
• Music Production
• Music
• Sound Editing
• Copywriting
• Social Media
• Audio Editing
• Audio Engineering
• Audio Post Production
• Studio Recording
• Google Analytics
• Google Tag Manager
• Adobe Photoshop