Derek Thomas
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- Role
- Managing Director, Analytics, Racing Operations at NASCAR
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Derek Thomas
Analyze various datasets (including Competition-related metrics and survey data) to gain a better understanding of what makes the sport exciting. Previously leveraged independent and custom research to learn about the NASCAR audience, provide counsel to inform strategic initiatives related to audience and revenue growth, and present key insights to stakeholders to support their efforts in reaching the NASCAR fan base
Experience
Managing Director, Analytics, Racing Operations
Jan 2024 — Present · Charlotte, NC, US
Education
Duke University - The Fuqua School of Business
Earned Certificate of Leadership & Management
2017 — 2021
Emory University - Goizueta Business School
Master of Business Administration - MBA
2000 — 2002
Duke University
Bachelor's degree, Economics
1992 — 1996
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