Derek Smith

Marketing Leader | Precision Targeting and Smarter Spend for Scalable Success

Role
Senior Marketing Specialist at Atomic Health
Location
Provo, UT, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Derek Smith

Marketing Leader | Demand Generation Expert | Digital Marketing SpecialistWith over 20 years of experience in marketing, I am a results-driven leader with a passion for solving complex problems and delivering high-quality leads. Consistently helped businesses achieve substantial growth through strategic marketing initiatives.I possess a comprehensive skill set, having mastered key marketing areas, including:Demand Generation & Lead AcquisitionPay-Per-Click Advertising (Google Ads, Facebook Ads, LinkedIn Ads)Content Marketing & SEOEmail Marketing & Marketing Automation (HubSpot, Salesforce, Marketo, Mailchimp)Conversion Rate Optimization (CRO)Social Media Advertising & Community ManagementMedia Buying & Competitive ResearchAnalytics & Performance TrackingWeb Development & User Experience (UX/UI)I excel at measuring campaign success, improving user experiences, building engaged communities, and staying ahead of the competition. I have a strong track record of managing multi-million-dollar marketing budgets and overseeing more than $50 million in ad spend across various platforms.By leveraging data-driven strategies, I continuously optimize marketing efforts to maximize ROI and ensure alignment with overall business objectives.Key Tools & Platforms:Google Ads, Facebook Ads, LinkedIn AdsHubSpot, Marketo, Salesforce, Zoho, Keap, MailchimpSEMrush, Moz, Google AnalyticsWordPress, Shopify, UnbounceWicked Reports, Hyros, Screaming Frog, MajesticZoomInfo, UpworkDriven by a relentless curiosity to learn and grow, I am always exploring new digital marketing trends and techniques to stay at the forefront of the industry.

Experience

  1. Senior Marketing Specialist

    Atomic Health

    Jul 2025 — Present

Education

  • Utah Valley University

    Bachelor of Applied Science (B.A.Sc.), Business Management

    2010 — 2015

Skills

  • Entrepreneurship
  • SEO
  • Customer Service
  • Facebook
  • Ppc
  • Lead Generation
  • Sales
  • Marketing
  • Google Analytics
  • Quickbooks
  • Training
  • Leadership
  • Analytics
  • Inventory Management
  • Crm
  • Management
  • Digital Marketing
  • Online Marketing
  • Marketing Strategy
  • Online Advertising
  • Web Analytics
  • Account Management
  • Email Marketing

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