Derek Powell
Versatile Product Marketing Leader | Go-To-Market Strategy | Competitive Intelligence | SaaS & B2B Marketing | Sales Enablement | Data-Driven Storytelling | Customer-Centric Growth
- Role
- Director of Product Marketing at Birddog
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Derek Powell
Results-driven marketing leader with expertise in brand strategy, product marketing, and competitive intelligence. Proven track record in go-to-market leadership, audience messaging, and integrated campaigns across U.S. and international markets. Deep experience in identity theft protection, financial services, and SMB enablement. Skilled in data analytics, content creation, and cross-functional collaboration. Passionate about leveraging insights to drive impactful business decisions.
Experience
Director of Product Marketing
May 2025 — Present · US
Education
Arizona State University
Bachelor of Science (B.S.), Multimedia Writing and Technical Communication
2007 — 2009
University of Phoenix
Master of Business Administration (MBA)
2011 — 2012
General Assembly
Certificate, Business Analytics
2020
Skills
- Call Centers
- Phone Etiquette
- Retention Strategies
- Social Networking
- Customer Retention
- Academic Advising
- Press Releases
- Promotions
- Customer Service
- Copywriting
- Academia
- SEO Copywriting
- Written & Oral Presentation Skills
- Leadership
- Technical Writing
- Call Control
- E-Learning
- Student Counseling
- Office Administration
- Analysis
- Strategic Communications
- Blogging
- Research
- Retention Management
- Marketing
- Team Leadership
- Analytics
- Higher Education
- Student Affairs
- Editing
- Google Analytics
- Live Events
- SEO
- Academic Administration
- Strategic Planning
- Business Analysis
- Interdepartmental Relations
- Student Development
- Conflict Resolution
- Event Planning
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