Derek Paulsen

WORK HISTORY

EDUCATION

ABOUT DEREK PAULSEN

I am an executive-level market disruptor, with a track record of delivering profitable growth through continuous application of creative vision, disciplined strategy, deep analytics and powerful storytelling. Known for my keen ability to optimize the entire marketing mix in innovative ways, I have been able to consistently drive positive results, at an accelerated pace. Impacting companies by achieving overall growth metrics and applying my proven leadership and communication skills, I marry the needs of the client to competitive strategy and tactics. Historically, this approach will exceed customer expectations.I work to reinvent marketing using creativity, data, innovation, technology and people in ways that drive both the top and bottom lines. I’m a strategist. I find clarity amongst ambiguity. I create what is not already there in a way that moves people to action. Additionally, I’m an advocate of the 80/20 Principle, which demonstrates 80% of your results come from 20% of your efforts. This Principle isn’t suggesting you work less. Instead, it’s indicating you need to focus your efforts, and work harder in the areas that matter most.My experience has shown that strong leadership, a sound strategy that is effectively communicated, with a strong brand, managed by the right team, allows any company and/or brand to compete successfully in today’s marketplace. This is what drives me professionally.In summary, I believe in strong leadership, innovative strategic planning, effective communications, superlative people skills, and a laser-like focus on results. This, coupled with an understanding of end user needs, always leads to success.Business Management | P&L | Pricing | Key Account Management | Branding | Innovation | Product Development | Marketing Communications | Research Analytics | Agency Management | Social Media | Digital | Budgeting | Forecasting | Acquisitions |\"Voice of Customer\"/ Trade Focus