Derek MacFarlane

European Graphic & Multimedia Designer @New Pig Europe

Blantyre, GB

Designing for print as well as digital channels, turning design briefs into creative that is clear, visually exciting, engaging and positively contributes towards the achievement of organisational strategy.Designing for multiple systems & platforms to assist with product merchandising, optimisation, and management of European websites and marketplaces to deliver on our multi-channel objectives.Management of commercial assets and daily workflows, in-line with corporate processes and systems, to ensure cross-border collaboration is seamless and contributes positively towards European operations.Brand guardian, ensuring creative output focuses on our unique personality and point of difference and is consistent across all touchpoints and adheres to our corporate guidelines as well as industry best practices.