Derek Lim
Marketing Operations Manager | Vehicle Launch | Marketing Analytics | MBA
- Role
- Marketing Portfolio Manager at Mazda North American Operations
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Derek Lim
Experienced Marketing manager with a proven track record of using data driven analysis to improve efficiencies and grow sales in the Automotive industry. Experience working cross-functionally with Finance, Sales & Marketing, Data Science, and Ad Agency partners. Professional strengths include: Digital Marketing Analytics, Dashboarding, Financial Planning & Analysis, Project Management, Process Improvement, and Strategic Planning.
Experience
Marketing Portfolio Manager
Mazda North American Operations
Jul 2021 — Present · Irvine, CA, US
Oversaw all marketing portfolio program planning, ensuring clarity of strategic direction, budget allocation, resourcing, timing expectations and channel integrations for Mazda3, CX-30, CX-5, CX-9, and MX-5.Managed the master document of all relevant communications, provided expert business and portfolio knowledge to support the timely design, activation and reporting of communications for vehicle portfolio.
Education
University of California, Berkeley
BA, Economics
Indiana University - Kelley School of Business
MBA, Finance Major, Marketing Minor
2002 — 2004
Skills
- Process Improvement
- Team Building
- Management
- Project Planning
- Financial Analysis
- Sales Operations
- Customer Service
- Financial Modeling
- Product Marketing
- Strategy
- Product Management
- Strategic Financial Planning
- Business Analysis
- Forecasting
- Financial Planning
- Sales
- Analytics
- Variance Analysis
- Business Strategy
- Manufacturing
- Analysis
- Account Management
- Profit
- Pricing
- Market Analysis
- Vehicles
- Logistics
- Customer Satisfaction
- Marketing
- Budgets
- Finance
- Inventory Management
- Business Planning
- Operations Management
- Strategic Planning
- Program Management
- Automotive
- Financial Reporting
- Sales Management
- Competitive Analysis
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