Derek Lenard
Director Data Science, Analytics & Pricing Strategy @Core-Mark International
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WORK HISTORY
Director Data Science, Analytics & Pricing Strategy @Core-Mark International
Naperville, IL, US
Wear multiple hats at CoreMark ranging from standard reporting to advanced AI projects with additional responsibility for companies pricing strategy-Doubled EBITA in 2 years of Strategic Price review. Implemented 3 versions of pricing improvement, each version more targeted than the last-Turned data warehouse into Nielsen-ish dataset via demographics at store level-Create systematic business reviews for sales teams to review with customers (Independent and National Accounts)-Developed Predictive Churn Model for current customers -Manage Pricing Strategy for Current Customers (Cigarettes to Candy)
EDUCATION
University of Notre Dame - Mendoza College of Business
Executive Education
Purdue University Daniels School of Business
BSM, Management Computer Science
SKILLS
ABOUT DEREK LENARD
Analytics leader and executive advisor with proven results in various environments. Expertise in Marketing Strategy, Pricing, Loyalty programs, Data Science and skunkwork analytics. I believe data has a soul and a story waiting to be told. Ability to translate data into top level business strategy with actionable results. Wide range of experience from creating new analytics & pricing teams to large scale strategic projects across multiple disciplines. Deep experience in executive analytics projects; sku rationalization, corporate pricing strategy, and marketing strategy. Proven record of identifying talent, evaluating skills, developing individual staff, and building teams. Entrepreneurial approach that has generated new businesses and millions of dollars in incremental margin.Specialties: Executive Analytics, Marketing Strategy, Pricing Analytics, Customer Insights, Marketing Analytics, Store/Sku Analysis, Revenue Management, Team Management, Post Merger, CRM, Sales Lead valuation, Turnaround Management, Team Creation, Planning, Forecasting
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