Derek Legendre
Marketing Manager @BSI
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WORK HISTORY
Marketing Manager @BSI
Perform lead creation and implementation of annual strategic marketing plans for the medical device segment. Establish marketing programs to exceed medical device segment sales and margin goals. Manage marketing budget and associated market P&L, developing and executing marketing strategies and sales plans. Plan and execute ten roadshow meetings attracting paying attendees annually to educate and retain clients while attracting new business. Convert in-person roadshow meetings to virtual events by evaluating and onboarding a new technology partner to create a smooth transition- Create marketing email campaigns to promote webinars, events, and thought leadership pieces- Oversee design agencies to complete layout, formatting, and file production into brochures, white papers, and guides- Direct external telemarketing representative to ensure high quality leads are qualified on a regular basis- Evaluate which in person and virtual conferences to exhibit and manage all logistics- Work with teams to update website, deploy digital advertisements in publications and pay per click advertisements- Develop marketing collateral and presentations for audiences.
EDUCATION
James Madison University
BBA, Marketing, Business to Business
SKILLS
ABOUT DEREK LEGENDRE
An accomplished, award-winning, and talented marketing manager with a comprehensive…
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