Derek Legendre
- Role
- Marketing Manager at BSI
- Location
- Reston, VA, US
- LinkedIn followers
- 500 followers
About Derek Legendre
An accomplished, award-winning, and talented marketing manager with a comprehensive…
Experience
Marketing Manager
Aug 2013 — Present
Perform lead creation and implementation of annual strategic marketing plans for the medical device segment. Establish marketing programs to exceed medical device segment sales and margin goals. Manage marketing budget and associated market P&L, developing and executing marketing strategies and sales plans. Plan and execute ten roadshow meetings attracting paying attendees annually to educate and retain clients while attracting new business. Convert in-person roadshow meetings to virtual events by evaluating and onboarding a new technology partner to create a smooth transition- Create marketing email campaigns to promote webinars, events, and thought leadership pieces- Oversee design agencies to complete layout, formatting, and file production into brochures, white papers, and guides- Direct external telemarketing representative to ensure high quality leads are qualified on a regular basis- Evaluate which in person and virtual conferences to exhibit and manage all logistics- Work with teams to update website, deploy digital advertisements in publications and pay per click advertisements- Develop marketing collateral and presentations for audiences.
Education
James Madison University
BBA, Marketing, Business to Business
2003 — 2007
Skills
- Online Advertising
- Competitive Analysis
- Digital Marketing
- Search Engine Optimization (SEO)
- B2b Marketing
- Sales Process
- Strategic Partnerships
- Marketing Management
- Online Marketing
- Marketing Research
- Email Marketing
- Customer Relationship Management (Crm)
- Crm
- Direct Sales
- Market Research
- Marketing Strategy
- Social Media
- Integrated Marketing
- Sales Management
- SEO
- Social Media Marketing
- Marketing
- Account Management
- Direct Marketing
- E-Commerce
- New Business Development
- Marketing Communications
- Customer Retention
- Business Development
- Sales Presentations
- Web Analytics
- Lead Generation
- Marketo
- Saas
- Salesforce.com
- Product Marketing
- Strategy
- Analytics
- Keeping IT Simple
- Sales
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