Derek Layton

About Derek Layton

I’ve built and contributed to a wide range of web applications and SaaS platforms, several of which have generated over seven figures annually, including one achieving an eight-figure exit. My work centers on designing and scaling high-performance digital systems, including complex web applications, ecommerce platforms, marketing infrastructure, and SaaS products.Since 2007, I’ve focused heavily on real estate technology, developing software and marketing platforms that solve practical growth challenges for brokers, teams, and investors. That deep industry experience has informed my more recent ventures, where I build scalable, automation-driven solutions that improve digital presence, operational efficiency, and revenue performance.In addition to product development, I specialize in marketing architecture and automation systems that turn traffic into predictable revenue. I design CRM frameworks, lifecycle marketing engines, paid acquisition funnels, and cross-platform integrations that support both B2B and B2C growth. My focus is on building structured, data-driven systems that scale efficiently and reduce operational friction.I’m passionate about building systems that are both technically sound and commercially impactful. If you’re interested in connecting or learning more about my work, feel free to reach out here on LinkedIn.

Experience

1. Founder Head of Business Development

   Covertagent.Com

   Jan 2019 — Present · US

   CovertAgent.com provides Real Estate Professionals an abundance of digital resources to market and brand themselves and their listings. Gorgeous Websites, Client Nurturing CRM, Virtual Tours, Property Websites, Personal Branding, Social Media Marketing, SEO, and Search Engine Marketing.