Derek Kent
Head of Creative Integration @Sobeys
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WORK HISTORY
Head of Creative Integration @Sobeys
Toronto, ON, CA
Leads creative strategy and agency management for integrated go-to-market plans across Ontario, the West, and Atlantic Canada.• Collaborates with banner leads, Loyalty, Corporate Citizenship, and Sponsorship teams to drive successful campaigns.• Implements innovative approaches to enhance brand visibility and customer engagement, resulting in increased market share.Responsible for go to market plans for Sobeys, Safeway, Thrifty Foods, FreshCo, Foodland and Own Brands(Compliments, Panache)
EDUCATION
Western University
Bachelor of Arts - BA
ABOUT DEREK KENT
I have what it takes to elevate brands to the top of their game. I am a global, Marketing Executive with an extensive background in retail, brand marketing and communications, working with some of most recognizable brands, including Sobeys, Nike, and the Olympics. Integrating my experiences in Retail, Marketing, Sponsorships with my creative vision, I develop innovative brand strategies and award-winning campaigns that consistently turn heads. I am known for being a transformational leader, and a passionate agent for change. I build best-in-class teams, and mentor and coach teams that deliver and exceed organizational objectives, while reaching their own professional goals. At Empire, as a Senior Marketing Lead, I spearheaded the go to market plan and creative integration for the award winning #FeedTheDream campaign for the Olympics, successful Scene+ launch, and for the most recent So.Be.It platform launch for Sobeys. At the Canadian Olympic Committee, with the support of an amazing team, I was the architect of #WeAreWinter the COC\'s largest and most successful marketing campaign in its history, garnering 23 marketing, digital, social, and graphic design awards. I am a digitally savvy executive who uses and leverages Social Media, and was honoured to be named one of Twitters top sports executives to follow. I have the dynamic leadership skills, strategic vision and business acumen needed to exceed in senior leadership, but I also embrace and champion new technology and cutting edge digital marketing.
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