Derek Blank
GLOBAL BRAND AND MARKETING EXECUTIVE - CREATIVE & ICONIC BRAND DEVELOPMENT - INNOVATIVE MARKETING STRATEGIST - BUSINESS GROWTH CATALYST
- Role
- Senior Manager - Professional Experience at Pella Corporation
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
About Derek Blank
I am a high impact, enterprising, focused global brand leader and creative marketer with the natural ability to grow new and existing businesses and forge loyalty with customers, vendors, and business partners. I have proven success in establishing a lasting presence in new markets; developing successful sales strategy, channel marketing, and distribution; identifying growth opportunities; and initiating strong business alliances to propel an organization to the top tier of its industry. I am a talented strategist offering thought leadership and insights for market differentiation, competitive advantage, and go-to-market strategies using results driving processes. I possess a motivational, servant leadership based management style with a proven history of building, guiding, and retaining high-performance marketing teams to develop and implement strategies for accelerated growth.SELECT LEADERSHIP CONTRIBUTIONS • Created a 5-year demand creation strategy to drive $2.2B in incremental value focused on 5 key pillars (New Construction, Repair and Remodel, Offsite Manufacturing, Retail, and Brand Development), exceeding Y1 expectations by accelerating siding growth to +17%(vs. 8% target) in the first year.• Built the marketing function from a sales support to demand creation function at LP, including the establishment of branding capabilities, focused value propositions, integrated advertising campaigns, building and expanding a team from 12 siloed marketers to a cohesive marketing team with over 40 marketers resulting in increased brand recognition, 8% annualized revenue growth.• Led the development and launch of the fastest growing Dry Dog Food Brand in History, generating $52M in Y1 sales along with a 3-year innovation roadmap to establish sustainable sales growth.
Experience
Senior Manager - Professional Experience
Jan 2026 — Present · US
Education
University of Cincinnati Carl H. Lindner College of Business
MBA, Marketing, International Business
2000 — 2002
University of Cincinnati
MA Economics, Applied Economics
2000 — 2002
University of Cincinnati
BS, Engineering
1995 — 2000
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