Derek Blashinsky
SVP of Advertising | Driving Revenue, Monetization & Growth Across OTT/CTV, Digital Media | Programmatic + Yield Strategy Leader
- Role
- Senior Vice President of Advertising at One America News Network
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Derek Blashinsky
I’m a senior advertising and digital media executive who builds high-performance revenue engines across OTT/CTV, Advanced TV, programmatic, OLV, and display. My focus is always the same: scale, efficiency, and measurable monetization impact.As SVP of Advertising at One America News, I oversee the full revenue ecosystem — direct, programmatic, partnerships, yield, ad operations, and advanced TV distribution. I’ve led the expansion of our OTT/CTV footprint, modernized our ad-tech infrastructure, and driven significant growth across both linear and digital channels.I’m always open to strategic industry conversations, partnership opportunities, and thought-leadership discussions related to CTV, revenue optimization, ad-tech, and marketplace innovation.
Experience
Senior Vice President of Advertising
Oct 2020 — Present · Scottsdale, AZ, US
Oversee revenue growth for both direct and programmatic advertising across Linear TV and on OTT/CTV platforms, newsletter, and live reads, achieving measurable results. Lead sales and technical teams, enhancing collaboration and operational efficiency. Establish and maintain key programmatic partner relationships, ensuring seamless integration. Manage client reporting and billing with precision, ensuring accuracy and timeliness.
Skills
- Media Buying
- Affiliate Marketing
- Digital Strategy
- Online Lead Generation
- Management
- Mobile Advertising
- Performance Based Marketing
- Marketing Strategy
- Online Marketing
- Online Advertising
- Marketing
- Google Analytics
- Ppc
- Digital Marketing
- Digital Media
- Sem
- Lead Generation
- Advertising
- Programmatic Media Buying
- Programmatic
- Ad Networks
- Email Marketing
- Mobile Marketing
- Sales
- Display Advertising
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