Derek Aframe

About Derek Aframe

The world of sports and entertainment is full of potential and infinite possibilities. For fans, it\'s why we always come back for more. But for CMO\'s, VP\'s of Marketing, Directors of Sponsorship and Brand Managers looking to make their mark and stay ahead of the competition, it can all seem a little overwhelming at times. That is where we come into play.Where others see complexity, we see possibility. With instincts founded on smarts and grounded in experience, we\'ve got the right blend of brains and creativity to predict, produce, and perform for some of the world\'s best brands. We\'re a mix of savvy veterans and bold upstarts. We bring to bear a passionate team of 800+ around the world, relentlessly committed to helping you identify your brand\'s next right move.Connect with me if you would like to discuss how to make your sponsorships, campaigns, content and experiences perform their best.Specialties: Sponsorship, Consumer, and B2B marketing strategy, integrated marketing campaigns, rights negotiation, partnership selection and evaluation, rights management, partnership marketing analysis, measurement and evaluation, consumer and fan insights, event and program management.

Experience

1. Executive Vice President, Head of Integrated Marketing

   Octagon

   Jun 2003 — Present

   Leads the agency’s corporate sports marketing consulting practice comprised of nearly 40 retainer-based clients.Oversees marketing strategy development, commercialization, and management of integrated global consumer and business-to-business campaigns. Supervises account teams’ identification, analysis, negotiation, program development, and management of nearly every major sports property and numerous brand ambassadors.

Education

• Brown University

  AB, American History and English and American Literature

  1992 — 1996

• Harvard Business School

  Master of Business Administration (MBA)

  2001 — 2003