Deepak S.
Performance Marketing Manager | Meta Ads & Google Ads | Lead Generation | ROAS & CPL Optimization
- Role
- Social Media Marketing Manager at Keyword India Network Pvt Ltd
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Deepak S.
Performance Marketing Manager with 7+ years of hands-on experience driving lead generation, paid media growth, and ROI-focused campaigns across Real Estate, FMCG, and B2C industries.I specialize in Meta Ads (Facebook & Instagram), Google Ads, and YouTube Ads, with strong expertise in campaign scaling, audience targeting, funnel optimization, and conversion tracking. I’ve managed high-budget ad accounts, consistently worked on reducing CPL, improving ROAS, and increasing qualified lead volume.My approach is data-driven and performance-first—every campaign decision is backed by analytics. I regularly work with GA4, Facebook Pixel, and Ads Manager to track user behavior, optimize conversions, and deliver clear performance reports to stakeholders.Beyond execution, I bring strategic thinking and leadership. I’ve led teams, collaborated closely with sales departments to improve lead quality and closures, and built scalable digital strategies aligned with business goals.Core Expertise:• Performance Marketing & Paid Media• Meta Ads | Facebook Ads | Instagram Ads• Google Ads | YouTube Ads• Lead Generation Funnels & Instant Forms• ROAS, CPL, CPA Optimization• GA4, Conversion Tracking & Reporting• Retargeting & Lookalike Audiences• Real Estate & B2C Growth MarketingCurrently open to Performance Marketing Manager / Paid Media Lead roles where I can scale growth, optimize ROI, and build high-performing digital funnels.
Experience
Social Media Marketing Manager
Dec 2021 — Present · Noida, IN
Education
Integral University, Lucknow, Uttar Pradesh
Master of Business Administration - MBA, Digital Marketing
S D Collage of Management Studies
BCA, Computer Programming, Specific Applications
2012 — 2015
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