Deon Smith
Sr Area Group Sales & Marketing Manager @The Westin Memphis Beale Street
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WORK HISTORY
Sr Area Group Sales & Marketing Manager @The Westin Memphis Beale Street
US
Strategic Planning: Formulate and execute effective sales strategies, identify new business opportunities, and analyze market trends.* Client Relationship Management: Build and maintain strong relationships with key corporate clients, understanding their needs and providing tailored solutions.* Sales Performance: Track and analyze key performance indicators (KPIs) to identify areas for improvement and optimization.* Revenue Generation: Achieve and exceed revenue targets by effectively managing the sales pipeline and closing deals.* Collaboration: Work with other departments, such as marketing and product development, to align sales efforts and ensure customer satisfaction.* Data Analysis: Utilize data analytics to identify trends and opportunities for sales optimization.* Negotiation and Contract Management: Negotiate contracts and agreements with corporate clients to ensure mutually beneficial terms.* Problem-Solving: Address complex sales challenges, make data-driven decisions, and adapt strategies to changing market conditions.
EDUCATION
Southwest Community College
Associates of Business Administration
ABOUT DEON SMITH
SUMMARY OF QUALIFICATIONSSenior Area Sales Manger with 17+ years of experience driving revenue growth across multi-property hotel portfolios representing Marriott, Hyatt, IHG, and Choice brands. I specialize in corporate travel (BT), SMERF, group sales, and strategic account management, consistently delivering measurable revenue gains in competitive markets.Throughout my career, I have built trusted relationships with Fortune 500 companies, travel management firms, and key decision-makers by combining market insight, disciplined execution, and a customer-first mindset. Known for exceeding contract negotiation targets, strengthening long-term partnerships, and aligning sales strategy with operational and revenue management teams.Core strengths include revenue strategy, contract negotiation, relationship management, and executing sales plans that consistently outperform budget expectations.
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