Denzel Austin

Director, Biddable (Paid Social Lead) @GALE

Toronto, ON, CA

Oversaw the execution of Hard Rock International\'s Come Together program launch on all Biddable Media channels (Facebook, IG, TikTok, YouTube, OLV, Display, Google Ads & Bing), exceeding launch targets by 146% & contributing to driving significant increases to brand health metrics and x-lob revenue • Increased Qualified Leads by 90%, and improved CPL by 28%, within the first 4 weeks of on-boarding media for one of GALE’s premium North American healthcare clients (+153% increase in Opportunities QoQ in Q4 2024 v. Q3 2024), through strategic media planning, testing and optimization• Delivered a ~10%+ increase in attributable Lead volume QoQ in back-to-back quarters (Q2 & Q3 FY25), for a leading Home Services brand within the residential and commercial applications space, contributing to increases in market share, while also expanding platform coverage to increase brand exposure and scalability• Improved cost efficiency by 50%+ across FB/IG & TikTok activations for a leading brand in the Food & Beverage/CPG space in Q4 FY25 through strategic tactical optimizations to always-on media plans • Served as 1 of 4 Global Paid Social Practise Leads responsible for cross-regional team growth, mentorship and knowledge sharing, and collaborating with partners to identify scalable solutions that solve for client jobs-to-be-done

University of Toronto

HBA, Communication, Culture & Information Technology/Professional Writing & Communication, Minor in Phil.

Sheridan College

Certificate, Digital Communication (Concurrent Program - joint with HBA)

Harvard Business School Online

Certificate in Disruptive Strategy with Clayton Christensen