Denya Chinquee
Marketing Research & Insights @Lutron Electronics
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WORK HISTORY
Marketing Research & Insights @Lutron Electronics
EDUCATION
Fordham Gabelli School of Business
MBA, Media Communications Management and Marketing
Boston College
Bachelor's degree, Marketing
University of Virginia Darden School of Business
Executive Leadership Development Program
Rutgers University
OMCP Certification, Digital Analytics and Conversion
SKILLS
ABOUT DENYA CHINQUEE
I am a global insights and strategy leader with 15+ years transforming complex data, cultural intelligence, and advertiser/consumer behavior into decisions that drive marketing impact, product innovation, and revenue growth. My career spans Amazon Ads, Paramount Global, CBS, BET, and Univision, where I’ve led high-performing teams and built insight systems that scale across markets, categories, and business models.I specialize in unifying B2C, B2B, and 1P/3P data into clear, executive-ready narratives that guide brand strategy, inform GTM priorities, and strengthen client and partner relationships. I’ve partnered with engineering teams to create AI- and ML-powered reporting products, built global thought-leadership programs, and developed frameworks that help organizations move from data-rich to insight-driven.I’m known for:• Translating audience and advertiser intelligence into business and product strategy• Leading global programs across North America, EMEA, LATAM & APAC• Integrating 1P + 3P data to create unified insights for marketing, sales & product teams• Modernizing research with automation, ML, and scalable methodologies• Strengthening competitive and cultural differentiation through inclusive audience insights• Building and coaching high-performing teams• Driving enterprise alignment through strategic storytelling and executive influenceI’m driven by work that turns insight into impact—shaping decisions, challenging assumptions, and elevating the standard for what great audience intelligence can deliver.
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