Jay Casper
Digital Marketing Veteran | SEO and SEM | VP | Director | CMO | Data Driven Strategist | Denver Area | Lead Gen | PPC | AI | Over 20 Years of Success in Education, Telecom, and Other Sectors
- Role
- Digital Marketing Consultant at Data Driven Marketing
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Jay Casper
Marketing Director and VP with 20+ years achieving bottom-line results through strategy…
Experience
Digital Marketing Consultant
Feb 2016 — Present · Denver, CO, US
Established Data Driven Marketing, LLC, delivering comprehensive digital marketing strategies, including SEO and SEM services, to drive leads and enrollment growth for colleges and universities. Improved clients\' average search rankings by 156%(MOZ).*Ask me for a demo of the search rankings I’ve achieved. Managed client online advertising campaigns with disciplined analytics, driving dependable improvements in conversion rates and cost-per-enrollment. Advised higher ed clients on positioning course offerings and value propositions to align with market needs, resulting in enrollment growth through tailored marketing strategies. Generated over College and University Enrollments. Enjoyed mentor relationships with client marketing managers. Safeguarded clients against Google volatility, capitalizing on Google search algorithm changes to gain competitive advantage while avoiding penalties. Developed automated KPI dashboards for clients, providing decision-makers with instant access to real-time marketing metrics for improved insights and decision-making.
Education
University of Utah
BS, Public Relations/Image Management
1983 — 1988
U.S. Navy Flight School
Naval Aviation
Skills
- Public Relations
- Account Management
- Online Advertising
- Integrated Marketing
- Product Marketing
- Social Networking
- Social Media Marketing
- Leadership
- Marketing Management
- Copywriting
- Search Engine Marketing (Sem)
- Direct Marketing
- Marketing Strategy
- Mobile Marketing
- Sales
- Customer Service
- Advertising
- Training
- Public Speaking
- Digital Strategy
- Strategic Planning
- Sem
- Strategy
- Business Development
- Digital Marketing
- Product Development
- Search Engine Optimization (SEO)
- Brand Development
- SEO
- Marketing Communications
- Direct Mail
- Social Media
- Google Analytics
- Management
- E-Commerce SEO
- Entrepreneurship
- Marketing
- Lead Generation
- Pay Per Click (Ppc)
- Web Marketing
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