Denver Louis

About Denver Louis

I am a multifaceted digital creative with significant experience in communications strategy, project management, content management, writing, editing, website optimization, website marketing, blogging, UX writing, and front-end development.My perpetual goal is to sharpen my expertise in emerging content strategies by fully immersing myself in critical elements of the web central to operating, marketing, and building a multitude of internet-based business platforms. I thrive in environments where I get to work with clients and improve a workflow, a process, or foster more engagement. Specialties: • Managing a variety of clients from developers to content contributers• Blogging/Editing/UX writing• Project Management Systems (Redmine, Anvato, MPX, Lighthouse, Basecamp, Trello etc)• Content Management Systems (Wordpress, Drupal, Joomla, Polopoly, Big Bowl, Jive etc)• Search Engine Optimization (SEO)• Keyword Analysis and Link-Building Campaigns• UI/UX Design• Search Engine Marketing (Google AdWords/AdSense)• Social Media Optimization• Metrics and Traffic Analysis (Omniture/ComScore/Google Analytics)• HTML/CSS/JavaScript/PHP/XML• E-mail Marketing Distribution (Constant Contact, Mailchimp, iContact etc)

Experience

1. Senior Content Strategist

   TIAA

   Aug 2024 — Present

   Design and optimize user-facing content for taxation, B2C products, and customer onboarding flows serving millions of retirement plan participants.• Transform complex IRS tax documentation and regulatory content into accessible, plain-language experiences that reduce user friction and support calls.• Collaborate with legal, compliance, and product teams to create content touchpoints that improve new user activation and engagement.• Develop content patterns and guidelines that ensure consistency across the TIAA digital ecosystem.

Education

• Hofstra University

  Print Journalism, African Studies

  2003 — 2008

Skills

• Blogging
• SEO
• Writing
• Newsletters
• New Media
• Editing
• Sem
• Cms
• Dreamweaver
• Email Marketing
• Social Media Marketing
• Press Releases
• Programming
• Content Management
• Journalism
• Google Analytics