Denuka Perera
Business Operations Lead Gsk Mar 2023 Present London, Uk @GSK
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WORK HISTORY
Business Operations Lead Gsk Mar 2023 Present London, Uk @GSK
GSK HQ - London, GB
Markets: Egypt, Pakistan, Russia, Morocco, Algeria, Ukraine & Partner Markets (77 total)Lead commercial strategy and operations across multiple markets, driving business planning, performance management and digital transformation for GSK’s Performance Emerging Markets. Partner directly with the Area VP and Senior Director of Commercial Operations to align execution with global strategy, strengthen capability and embed a digital-first mindset.In addition to core markets, provide extended strategic and operational support across Emerging Markets and Europe, co-leading transformation programmes that elevate customer engagement, brand growth and commercial excellence.Key Achievements:• Strategic Leadership: Steer multi-country business planning, GM forums and performance reviews to enhance agility and accountability.• OMEGA: Co-led the omnichannel engagement redesign with Accenture, improving digital reach and field effectiveness.• CSAT: Designed and rolled out a unified HCP insight model adopted across EM and Europe as the enterprise benchmark.• INSPIRE: Built a scalable, high-engagement HCP content experience enabling novel, compliant scientific communication with measurable impact.• DREAM: Scaled GSK’s global adherence initiative to 30+ Emerging and 7 European markets, improving HCP and patient outcomes. Adopted into multiple Global Brand Plans and honoured with the EM Ahead Together Award (2025) for innovation and measurable health impact.• Digital-First Brand Framework: Revamped strategy to drive growth for mature brands through digital-first execution and market acceleration.• 360° DAC: Delivered an integrated disease-awareness campaign (TVC, radio, press, digital) strengthening HCP and public engagement.• Partner Markets Hub: Built the Digital Promotions Hub, enabling governance, innovation and performance tracking for digital-only brands.
EDUCATION
Prifysgol Cymru Y Drindod Dewi Sant / University of Wales Trinity Saint David
Master of Business Administration - MBA
University of Cambridge
Digital Transformation Executive Programme – Judge Business School, Digital Transformation - Strategy to Execution
CIM | The Chartered Institute of Marketing
Postgraduate Diploma in Marketing, Marketing
University of Wales
Post Graduate Diploma in Business Administration
ABOUT DENUKA PERERA
I’m a Commercial Strategy and Operations Leader with 17+ years of end-to-end commercial expertise across sales, marketing, brand management, capability building and digital transformation in global pharmaceutical markets. My focus is connecting strategy to execution — turning data, insight and technology into measurable growth, customer engagement and operational excellence.Currently serving as Business Operations Lead for GSK’s Performance Emerging Markets, I operate at an Associate-Director scope, driving strategy, planning and transformation across 35 markets. I lead cross-functional teams to simplify execution, strengthen commercial capability and accelerate digital adoption.Key transformation programmes:*DREAM: improved adherence for medicines and vaccines through HCP and patient empowerment across EM & Europe.*CSAT: global HCP-insight model standardising engagement measurement across regions.*OMEGA: omnichannel-transformation blueprint modernising customer interaction models.*INSPIRE: built a high-engagement, scalable HCP-content experience that delivers novel, compliant scientific communication with measurable impact.*360° DAC: integrated disease-awareness campaign (TV, radio, press, digital) driving public-health awareness in Europe.*Digital-First Brand Framework: revamped strategy to accelerate growth for mature brands through a digital-first approach across Emerging Markets.Built on a foundation in field sales, brand management and commercial capability development, I bring a holistic understanding of how performance happens — from customer conversation to boardroom strategy.Passionate about advancing Commercial Excellence, Digital Transformation and Customer Engagement across UK, Dubai, Singapore, KSA and other global markets, building on deep experience driving impact across multi-country pharma operations.
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