Dennitza Goeva

WORK HISTORY

EDUCATION

SKILLS

ABOUT DENNITZA GOEVA

V shaped and results driven Data, Analytics, Technology, Product and AI senior professional with strong strategic focus in delivery of Data and Analytics Transformation Programs via AI powered Platform. Vision, Strategy and Analysis, Transformation• Forming and executing against global transformation strategies; delivering large data, analytics and technology change programs customized with in house product development (Client & Agency); able to clearly articulate overall strategies, explain digital concepts to business leaders, and business concepts to data and tech professionals. • Business case development –Campaign and proposition level• Martech and CX strategy and vision; 360 experience design • Lifecycle and customer value growth, including loyalty programs• Audiences strategy and framework design– segmentation, targeting, AI empowered Audiences - Identity Based audiences; Geo Based Audiences, Occasion Graphs • Activation and Measurement - tactical and strategic framework development with multichannel and multimarket activation; • Ability to design, Implement, business showcase AI empowered Data Platforms with complex elements of Ad tech, Mar tech, Data Connects with representative for Media data, analytics, AI data flows like – Data Sourcing, Data Ingestion, Data Governance, Legal, Ethics, Data Modelling, Insight, Optimization, Planning and Activation • Skilled in Data Sources Selection, Mapping, Taxonomy Design, Architecture design, Data Governance • Ethical assessment for AI, ML, Deep Learning; Legal assessment • AI and ML based use cases design based on extensive use of not trained and tainted models; models activation; deep learningData products strategy development and Implementation; Product Roadmaps, Product Design• Project and program Management; Agile MethodologiesData Technology • Marketing Platforms – Google Marketing Platform, Adobe Experience Platform; Data Clouds – Google Cloud Platform (GCP), Azure (Adobe Data Cloud); AWS; Snowflake, SQL; Data Connects - Clean rooms and syndicated data technologies; Web analytics technologies, CRM; Tagging and Trafficking Solutions; AI and ML frameworks - ML/DS Work Bench, SQL, Piton; Reporting and; Experiences design- Dynamic Creative Engine (DCE); DCE Extend – lower funnel; Adobe Target; Adobe Experience Platform; Visualization – GDS, Power BI, Tableau; MS office (MS PM, MS Dynamics) Advanced Analytics – SAS, SPSS; Audiences and Adtech solutions – CDP, DMP, DSP, Data Graph based solutions – Geo Services Graph, Identity Graph, Occasion Graph solutions; DSP/ SSP, Ad Servers.