Dennis Peters
- Role
- Head of Data & Analytics - Managing Director at PGIM
- Location
- Franklin Lakes, NJ, US
- LinkedIn followers
- 500 followers
About Dennis Peters
Data & Analytics Leader I am a data, analytics and AI leader focused on…
Experience
Head of Data & Analytics - Managing Director
Sep 2019 — Present
Executive Data and Analytics Leader with a focus on Marketing Data Science, Digital Transformation, Client Experience Analytics. Hands on player coach responsible for transforming disparate data sources into actionable business outcomes. C Level Presentations, executive scorecards and the firm’s source for prescriptive action to optimize marketing and sales and increase operational efficiency. Lead a team of technologists in extracting marketing, digital, client experience, web, email, CRM/Salesforce, comms. & media, financials and event/webinar data. Data integrated into highly consumable single versions of truth, shared via beautiful self-service data visualizations, executive level power point and python-based AI and Machine Learning Models.(Client Engagement Scoring, Next Best Action Advisor Tool, Natural Language Processing NLP and Topic Modelling) Complete Marketing Funnel Analysis and Scorecard, emulated throughout enterprise, pinpoints areas of improvement and opportunity. Insights led to triple digit media spend effectiveness improvements, YoY performance gains used to win case to increase media budget spend by 150% The team utilizes a best-in-class technology stack of big data Impala, SQL, Python, NLP, Salesforce, Alteryx and Tableau to weave raw data into a symphony of actionable insights that drive business outcomes.
Education
Rutgers New Jersey Medical School
Masters, Biomedical Science
William & Mary
Bachelor of Science - BS, Biology, General
Skills
- IT Management
- Microsoft Sql Server
- Management
- Strategic Planning
- Analytics
- Db2 9.1
- Data Analysis
- Extract, Transform, Load (Etl)
- Sybase
- Sql Server Integration Services (Ssis)
- Vendor Management
- Ibm Db2
- Oracle
- Business Analysis
- Business Objects
- Leadership
- Mssql Server
- Ssrs
- Sql Server Reporting Services (Ssrs)
- Enterprise Architecture
- Program Management
- Sql
- Strategy
- Sql Tuning
- Data Warehousing
- Data Visualization
- Tableau
- Analytical Skills
- Business Intelligence
- Etl
- Ssis
- Big Data
- Data Modeling
- Software Development Life Cycle (Sdlc)
- Databases
- Integration
- Business Process Improvement
- Data Architects
- Sybase Products
- IT Strategy
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