Matthew Dennison
Brand Manager @Swatch Group
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WORK HISTORY
Brand Manager @Swatch Group
CA
Designed operational business plan and market entry strategy to successfully introduce MIDO to Canada, which is the only brand to be launched by Swatch Group Canada since 2001• Facilitated complete brand setup, including pricing and profitability structure, a variable based inventory management system and accounting procedures aimed at delivering efficiency• Successfully reached profitability within the first 6 months of operation• Launched and managed a diversified marketing platform resulting in significant market penetration, strengthening brand positioning and increasing consumer awareness• Implemented Customer Engagement Initiative designed to strategically create a strong personal link from brand to customer, resulting in a brand loyalty program that is unprecedented in the watch industry• Launched Market Reporting structured using complete category sales statistics and a monthly trend analysis from critical moving variables
EDUCATION
Brock University
Honors Bachelor, Sport Management
SKILLS
ABOUT MATTHEW DENNISON
As an innovative business development and sales leader, I have consistently built on a well-documented track record of optimizing market strategies, achieving growth, and improving communication processes and client loyalty in highly diverse and competitive markets. I possess expertise in market analysis, business development, training design and implementation, and spearheading winning strategies to improve profitability and growth potential. My competence in building revenues, margins and launching new initiatives is built on a strategic selling approach designed specifically for rapidly changing sales driven environments.
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