Dennis MacHaria
Director @Masterly
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WORK HISTORY
Director @Masterly
London, GB
Deeply involved in digital transformation for some of the world\'s largest clients:The Very Group UK - Business Analyst ConsultantThe Very Group was going through a multi-million pound transformation of their retail platform. Moving from a monolithic system that was customised from various expensive off-the-shelf solutions. Moving to a modern headless platform known as commercetools (ct). I was hired to complete a gap analysis of the product on-boarding process to make sure ct was a viable tool. After analysing hundreds of requirements, I was able to inform the business ct would need a significant amount of customisation to do what they needed it to do so it was not suitable for product on-boarding. This led the business to find a more suitable solution using my analysis as a checklist for other potential platforms. Sage UK - Global Re-branding Business AnalystSage were undergoing a highly complex rebranding programme that required co-ordination across 20 different regions. My role as a business analyst was to help them generate an inventory of every asset across all regional websites, a total of web pages. Rather than taking on this mammoth task in isolation I built a small data analytics team that helped me scrape the website for every image, icon and illustration until we created a detailed gap analysis document with over unique assets for the UK region alone. Cinch - Technical Business AnalystJoined a great team that was already responsible for the creation and success of the used car unicorn start-up, cinch. My role as a Business Analyst helped bring to life a new identity verification tool that allowed customers wishing to purchase vehicles with finance to verify their Identity before signing a purchase agreement. In addition, I helped create a highly complex split payments feature that allowed customers to split their payments for a vehicle over multiple cards.
EDUCATION
University of Westminster
Master of Science (MSc)
University of Hertfordshire
Bachelor of Science (BSc)
SKILLS
ABOUT DENNIS MACHARIA
I have worked as a Digital Transformation Business Analyst and Product Owner for over 12 years, where I have helped convert business concepts into operational digital solutions for e-commerce, global transformation, and data-driven projects. I recently hit a career wall after struggling to land a contract for over five months; this period made me doubt my worth, career path, and the future of Business Analysis in an AI-based environment. The reflection process developed into a total personal transformation. I am now applying my expertise in process thinking, digital transformation, user empathy, and data-driven delivery to create web applications using AI tools. I have no team and no funding, but I possess the mindset and method that I developed through my experience of assisting organisations to create better, faster, and smarter solutions. I have observed how major corporations execute their operations effectively and learned from their mistakes and unaddressed areas. I am now using my 12 years of experience as a Business Analyst together with AI-powered development to demonstrate the future direction of business analysis, while also demonstrating that with the right methodology and framework, anyone can build apps with AI. This is not a comeback—it’s a rebuild. If you’re curious about how business analysts can evolve with AI, curious about building apps with AI, or if you’ve ever felt stuck in your own career transition, let’s connect and grow through it together.
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