Dennis Haugan

About Dennis Haugan

A creative yet pragmatic marketing leader with a proven track record in translating vision into a multi-year strategy that delivers against enterprise initiatives, while optimizing Customer Experience (CX). Highly effective in translating internal and external business intelligence into result-oriented plans, then evangelizing and aligning multiple stakeholders. Easily moves between internal partners, creative agencies and technology teams. Fosters passion and earns loyalty among team members and external partners.

Experience

1. Founder, Chief Experience Officer

   Digital Strategy Partners

   Dec 2015 — Present · Seattle, WA, US

   Digital Strategy Partners work with clients to bring together the right content and capabilities at the right time to help customers make the decision to select, maintain, and advocate a brand.Over the last twenty years, Dennis curated the best practices he developed into a suite of Customer Experience (CX) services. These CX services include:Strategy - balancing customer and business wants, needs and goals within a pragmatic Customer Experience (CX) evolution plan. CX Design - persona-lead, scenario-based customer journey mapping across the customer ecosystem and throughout the customer’s lifecycle. CX Evolution Roadmap - quick-win optimization sequenced with longer-term evolution.Clients have included: GCI, Expedia, Bellevue College, Vera Bradley, Microsoft, TXU, Thinknear, UW Medicine, Alaska USA Federal Credit Union, Apptio, Ziply Fiber and Bank of Hawaii.

Education

• Montana State University Billings

  Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General

  1984 — 1989

Skills

• Customer Retention
• Campaign Design
• Microsoft
• Customer Satisfaction
• Strategic Leadership
• Social Marketing
• Product Marketing
• Landing Page Optimization
• Campaign Management
• Customer Focus
• Social Media Marketing
• Telecommunications
• Multi-Channel Retail
• Wireless
• Strategy Development
• Strategic Thinking
• Campaign Execution
• Ecosystem Services
• Customer Relations
• Customer Experience
• Mobile Communications
• Organic Search
• Website Development
• Mobile Telecommunications
• Multi-Channel Marketing
• Online Branding
• Project Portfolio Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Digital Strategy
• Campaign Optimization
• Campaign Creation
• Crm Software
• Marketing Communications
• Campaign Planning
• Management Consulting
• Customer Engagement
• Online Advertising
• Online User Experience
• Search Advertising