Dennis Goggin

Vice President, Program Planning, Scheduling & Multiplatform @The Walt Disney Company

Burbank, CA, US

Lead team in creating and implementing overall program plan and supporting strategies for Freeform, The Walt Disney Company’s young adult targeted programming service across linear, Hulu, On Demand and OTT access points. Manage program schedules and calendar, event programming/stunts and scheduling team. Oversee metadata creation, database management, schedule entry and content dissemination across all internal/external partners. Programming & Marketing Exponentially increased viewership by championing Freeform to be first Disney network to place content on Hulu day after linear premiere. Attained sales and promotional goals by analyzing Sales pacing, ratings and Marketing initiatives then designing and implementing flexible program formats that can be applied based on market conditions. Increased reach and brand engagement by enabling successful new program and product launches. Enhanced revenue opportunities by building ABC Family/Freeform’s holiday stunts “31 Nights of Halloween” and “25 Days of Christmas” into two of the largest events on linear television. Significantly increased ratings by rebranding ABC Family to Freeform, achieving brand affinity and recognition within four years to level commensurate with brands established for decades. Business Development & Operations Optimized spend, marketing plan, and ROI as key team member in developing Freeform’s strategic plan and annual operating plan. Maximized productivity by working with Disney Technology Solutions Team to automate processes. Served as business lead on Technology Board in development of scheduling database. Acted as network consultant on software/content management system.

UCLA Anderson School of Management

Master of Business Administration - MBA, Business Administration and Management, General

Columbia College Chicago

Bachelor of Fine Arts - BFA, Film/Television