Dennis Capizzi

About Dennis Capizzi

I am a seasoned, highly motivated, industry manager specializing in the marketing of and sale of consumer, industrial and first responder personal protective equipment.

Experience

1. Marketing Manager and Nna Cx Leader

   MSA - The Safety Company

   Jun 2013 — Present · Pittsburgh, PA, US

   Marketing Management: • Own and deliver upon the MSA brand promise• Integrate inbound activities with sales activities to drive the successful launch and sales of new products• Develop and execute the annual communication/marketing plan• Manage the creation and delivery of all marketing collateral• Manage the creation, delivery, and maintenance of online tools• Coordinate and assist with the execution of social media campaigns and branding• Coordinate with the Creative Manager on the budget and timely execution of advertising and agency activities • Execute strategic pricing & promotion plans to increase market share, revenue, and profit • Provide support to the sales organization in the development and deployment of product training programs, with a concentration on technical support, assisting with the identification of new customers, and assisting with the management of key accounts • Develop working relationships with customers, channel partners, and MSA sales associates to drive customer loyalty and assist in closing key opportunities • Develop a holistic view of channel partner relationship and establish marketing materials to influence MSA product preference• Execute Voice of Customer, Voice of Sales and Voice of Distributor activitiesCX Leader: • Drive a customer-centric culture through the execution of the NNA CX Communication Strategy• Manage a network of regional CX Champions to assist in leading NNA CX initiatives • Create messages that focus on CX efforts, survey results, and key themes and topics gathered through text analytics• Assist with the development and execution of the NNA Inner and Outer Loop Communication Strategy• Coordinate NNA Transactional and Relationship Customer Satisfaction surveys • Drive cross-functional teams to address the top improvement opportunities identified through the Transactional and Relationship surveys • Educate associates about CX, the CX Strategy and Vision, and how they can impact CX

Education

• University of Pittsburgh - Joseph M. Katz Graduate School of Business

  Master of Business Administration (MBA), Marketing & Global Business Management

  2013 — 2015

• Clarion University of Pennsylvania

  BSBA, Marketing & Business Management

  1997 — 2002