Dennis Bouley
Senior Content Marketing Editor - Growing sales and brand awareness in B-to-B environments
- Role
- Client Advocate and Content Producer at Mediasolve Group
- Location
- Providence County, RI, US
- LinkedIn followers
- 500 followers
About Dennis Bouley
As a Senior Content Editor, I’m a customer-driven story teller who specializes in growing sales within B-to-B environments. The content I develop is focused on addressing the requirements of each stage of a customer\'s buying cycle. Typical work activities include the following- 50% of the time, I\'m collaborating with subject matter experts to create new, fresh content that addresses new market trends so that target audiences grow their own business through informed decision making- 30% of the time, I re-purpose existing content in new and different ways so that maximum market reach can be attained. For example, meaty source documents, like white papers, once developed, can spawn dozens of additional content outputs such as blogs, interactive courses, trade journal articles, emails, infographics, and “snackable” social media content- 20% of the time I manage teams of editors, graphic designers, project managers, and analysts in order to release, distribute and, measure marketing content in a timely fashion.
Experience
Client Advocate and Content Producer
Feb 2016 — Present · Providence, RI, US
Work with enterprise-level clients to support marketing campaigns and initiatives from a content creation, distribution, and measurement perspective. • Create engaging content for clients’ core marketing activities in the following long and short formats- Social Media Posts - Blogs - White Papers - eGuides - Webcasts - Research Reports - Videos
Education
University of Paris / Sorbonne
Certificat Annuel
University of Rhode Island
Bachelor of Arts
Skills
- Leadership
- Publications
- Technical Writing
- Product Management
- E-Learning
- Publishing
- Foreign Languages
- Business Development
- Marketing
- Social Networking
- Marketing Management
- Microsoft Office
- Spanish
- Editing
- Management
- Social Media
- Writing
- Team Management
- Public Speaking
- Project Management
- Product Marketing
- Content Marketing
- Data Center
- Sales
- Marketing Communications
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