Dennis Bailen
CMO, Chief Outsiders. Fractional Chief Marketing Officer helping mid size companies build sustainable engines of growth.
- Role
- Partner, CMO at Chief Outsiders
- Location
- Libertyville, IL, US
- LinkedIn followers
- 500 followers
About Dennis Bailen
Growth catalyst helping companies define go-to-market strategies, develop internal and external marketing resources and oversee implementation. Ask me about Big M vs little m marketing and why the best run companies often have the hardest time growing. Services include: growth opportunity identification and prioritization, positioning and brand strategy, customer segmentation, integrated marketing and internal alignment programs- including digital and traditional media platforms, lead generation and relationship nurturing. Advertising agency, senior marketing management and consulting background. Local, regional, national and international, consumer and business-to-business experience. Development of brand strategies and marketing plans. Implementation of integrated communication and internal alignment campaigns. Proven leader and team player with the ability to direct and complement internal marketing departments and outside agencies. Specialties: Strategic Positioning and Growth Path Identification. Marketing Plans. Integrated Communication Campaigns. Internal Alignment Strategies and Programs. Development and guidance on internal marketing infrastructure and capabilities.
Experience
Partner, CMO
Mar 2014 — Present
Manufacturing, Consumer Products, B2B and B2C Brand Definition and Development. Strategic Positioning and Growth Path Identification. Marketing Plans. Integrated Communication Campaigns. Internal Alignment Strategies and Programs. Dennis Bailen is a fractional CMO with Chief Outsiders. He has over 25 years of experience defining brand strategies, developing integrated marketing programs and aligning operational processes and company culture. He has developed successful strategies and programs in aerospace, electronics, automotive, construction, industrial manufacturing and for a variety of consumer companies and products including Scotts Miracle Gro, and Blue Cross Blue Shield of Florida. He is a proven leader and team player with the ability to direct and complement internal marketing departments and outside agencies.
Education
University of Illinois at Urbana-Champaign
BS & MS, Advertising & Communications
1966 — 1971
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