Dennis Vaughn

About Dennis Vaughn

With over a decade of experience across demand generation, performance marketing, and sales operations, I bring a proven ability to create scalable, data-driven marketing strategies that drive measurable revenue growth—qualities that strongly align with your company’s innovative approach.At HCM Unlocked, I served as Director of Demand Generation & Sales/Marketing Operations, leading ABM and pipeline strategies that expanded qualified opportunities and improved conversion rates. I implemented Salesforce, ZoomInfo, and Seismic to automate outbound campaigns, build scalable lead pipelines, and create a more efficient sales enablement process. By developing SOPs, analyzing BDR performance metrics, and leveraging analytics tools, I helped align marketing and sales teams to achieve aggressive growth targets.At Launch Potato, I launched and scaled four new verticals—including Medicare and Auto Insurance—while surpassing $1M in gross revenue in the Pay-Per-Call channel’s first year. My background spans campaign execution, API integrations, and A/B testing, always with a focus on performance metrics and continuous optimization.Previously, at ADT, I managed a $10MM+ email acquisition budget, optimizing campaigns to improve ROI and secure $5MM in annual savings through a new contract structure. I am drawn to companies that emphasize personalization, data-driven strategy, and cross-functional collaboration. My expertise in multi-channel marketing, lead generation, and operational strategy equips me to deliver immediate impact by creating processes that are both efficient and scalable.

Experience

1. Senior Manager, Lead Generation Partnerships

   American Residential Services

   Oct 2025 — Present

Education

• Bowling Green State University

  Bachelor of Science, Business and Marketing

  2006 — 2010