Dennis Kummerfeldt
Pride Marketing Consultant @Wedoma
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WORK HISTORY
Pride Marketing Consultant @Wedoma
wedoma is a diversity marketing agency that specialises in targeting the LGBTIQ* community.* Now a side business* Coordination of customer relations and advertising campaigns of established brands and associations* Sales and consulting for advertising campaigns on social media media channels, especially for queer target groups* Prevention of and education on pinkwashing to preservation of advertising ethics
ABOUT DENNIS KUMMERFELDT
As part of the LGBT+ community, my goal is to make the advertising world more diverse and to give the LGBT+ community visibility and a voice. At least 7%- 15% of the German population is queer. Through my work, I want to sustainably promote the recognition of the community and leave a positive impact on society. The goal is to create visibility for an underrepresented target group. I believe that brands have the position and power to serve as role models for society and am therefore convinced that brands with a positive message can help people and communities. Because advertising means responsibility and I place a high value on a clean advertising world, I clearly say NO to pinkwashing. Values that are communicated must also be adhered to and enforced.
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