Dennis Berchulc

About Dennis Berchulc

Hello, I am Dennis! With a proven track record as a passionate and influential…

Experience

1. Brand Manager

   Mack Trucks

   May 2022 — Present · Greensboro, NC, US

   Project managed launch of the All-New Mack Pioneer, consisting of leading meetings with Executive Leaders as well as supporting functional groups within the organization. Continued project management on multiple trucks still in development phase. Developed brand strategies for trucks, services and solutions using data and consumer insights leading to campaigns that had focused product messaging and defined customer target. Coordinate workstreams across internal stakeholders and external partner agencies for brand campaigns. Collaborate with internal and external stakeholders to create creative campaigns and messaging to best connect with target customers.• Achieved 50% increase in key KPI campaign measurement for Mack Granite campaign.• Raised consumer consideration to 83%, which was a 22% increase from previous measurement.• Manage cross functional collaboration between marketing workstreams and product mangers.• Advise media group on target customer to ensure correct media placements are purchased. • Guide creative workstream to ensure creative is developed in an authentic manner allowing for optimal connection with consumers.

Education

• Oakland University

  Bachelor of Arts

  1996 — 2001