Deniz Zayifoglu
International Media - Digital Strategy @MediaMarktSaturn
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WORK HISTORY
International Media - Digital Strategy @MediaMarktSaturn
Munich, DE
Founded in 1979, MediaMarktSaturn Retail Group is Europe\'s leading commerce company for Consumer Electronics with more than stores, webshops and marketplaces across 11 markets.Being part of the International Media team, I support our countries\' growth and international operational excellence through scalable, data-driven strategies that consistently deliver measurable business results.I provide our country digital marketing teams with tailored support and best practices to drive results at every stage of the customer journey, while acting as the primary liaison between country teams and central teams to ensure seamless communication, strategic alignment, and high-impact international collaboration.I support the operational steering of our global agency to improve efficiency, working closely with analytics, MarTech, and strategic partners such as Google, Meta, and TikTok to unlock advanced capabilities, optimize ROAS, and accelerate customer acquisition at scale.A key focus is streamlining and standardizing processes, workflows, and marketing technologies to maximize efficiency and scalability across diverse countries. I champion a culture of continuous learning and innovation by organizing expert roundtables, workshops, and knowledge-sharing initiatives that upskill teams and elevate performance standards.
EDUCATION
King's College London
MSc, International Management
University of Paris I: Panthéon-Sorbonne
BSc, International Economics
SKILLS
ABOUT DENIZ ZAYIFOGLU
I am a data-driven marketing leader with 20 years of experience, driving measurable growth across industries including mobile gaming, e-commerce and subscription businesses.I specialize in leveraging the full spectrum of digital channels including search, social, video/CTV, display, affiliates, and app user acquisition to optimize ROI and accelerate customer growth. My career spans from founding and growing a tech venture to leading international multi-million-dollar campaigns. I combine deep expertise in digital marketing with a test-and-learn mindset to transform data into actionable strategies, delivering high-impact acquisition, engagement, and user retention that consistently fuel sustainable business growth.
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