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Deniz Çay

Customer Value Management Manager @Sisal Sans

Istanbul, TR
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2026 — Present

Customer Value Management Manager @Sisal Sans

Customer Value Management & CRM Manager | Milli Piyango OnlineOverseeing customer value management and CRM strategies to enhance customer lifecycle, retention, and monetization.Designing and executing data-driven CRM campaigns across multiple channels including SMS, email, mobile push, and in-app communications.Utilizing advanced segmentation and analytics tools to optimize customer engagement and campaign performance.Collaborating with data, product, and marketing teams to improve customer journeys and maximize customer lifetime value.Monitoring campaign performance and customer behavior insights to continuously improve CRM strategies.Overseeing CRM campaign budget planning and optimization to maximize ROI across customer lifecycle initiatives.

EDUCATION

2005 — 2009

İstanbul Ticaret Üniversitesi

3,26/4,00, International Relations

N/A

Università per Stranieri di Perugia

B1 Italian Languae Course

N/A

Istanbul University

Lisans Derecesi, Yönetim Bilişim Sistemleri

2010 — 2013

Bahcesehir University

3,30/4,00, Advertising and Brand Communication Management

SKILLS

Brand LoyaltyDigital MarketingStrategic CommunicationsDigital StrategySalesforce.comAffiliate MarketingB2c MarketingAnalog PhotographyBrand ManagementMarketing StrategyAdvertisingSearch Engine Optimization (SEO)B2b MarketingMarketingBrand CommunicationMarketing CommunicationsCorporate CommunicationsAdvertising SalesSearch AdvertisingPerformance Based MarketingSearch Engine Marketing (Sem)Loyalty MarketingDirect MarketingSales ManagementProduct MarketingSales PresentationsCorporate BrandingOrganizationDigital MediaSalesOnline AdvertisingCustomer LoyaltyBrand DevelopmentMarketing ManagementEmail MarketingNetworkingEmployee LoyaltyWeb ServicesOnline MarketingInternational Marketing

ABOUT DENIZ ÇAY

15+ years of data based marketing, CRM & Loyalty experience.Deep understanding of user behaviors, always looking for creative solutions.

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