Denis Melnik
Media Director @One Core Media
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WORK HISTORY
Media Director @One Core Media
Toronto, ON, CA
Lead a high-performing paid media team consisting of senior specialists across Google Ads, Programmatic, and Paid Social, supported by in-house creative designers and content developers- Own end-to-end performance operations, including strategy, execution, optimization, creative direction, and cross-channel integration- Directly lead integrated paid media proposals and client pitches for direct-response and eCommerce brands- Manage and scale performance programs for key eCommerce and DTC brands, including home appliances and apparel- Oversee a diverse portfolio of performance clients across medical, legal, home improvement, and specialty equipment verticals, each with tightly defined lead and growth KPIs- Drive budgeting, forecasting, and performance accountability across all paid media initiatives.Lead platform and technology partnerships with media and attribution partners to enhance scale, measurement, and innovation- Build and implement AI-driven systems, SOPs, and workflows to increase team efficiency, consistency, and decision-making quality- Design and roll out custom GPT agents used department-wide to support media planning, optimization, reporting, and creative ideation- In free time, share tips, hacks and thoughts on the recent developments in digital marketing space on our One Core Media instagram account
EDUCATION
University of Toronto
Bachelor of Business Administration, Co-op Management
SKILLS
ABOUT DENIS MELNIK
Digital Growth Geek | 14+ Years of Digital Marketing, Building Teams, Testing Hypotheses and Delivering Results Reflected in Your P/LI turn marketing experiments into consistent wins using data, creativity, and a dash of caffeine. With over 14 years of growth hacking under my belt, I\'ve thrived in startups and agencies where “winging it” wasn’t an option. My secret weapons? A bias for action (thanks to my Gallup \"Activator\" and \"Achiever\" strengths) and a knack for slicing through analytics like a hot knife through butter.From crafting scroll-stopping mobile-first creative strategies to coaching performance teams and optimizing omni-channel campaigns (budgets north of $5M/year—no biggie), I know how to balance big-picture thinking with in-the-weeds execution.Verticals I\'ve played in include retail, travel, CPG, fintech, sports, media and entertainment and more, delivering paid media strategies tailored to unique business needs. Along the way, I\'ve shaped not just results but company cultures—because inspired and motivated teams ship great work.
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