Denis Mason
Senior Marketer Legal Tech, Europe @Thomson Reuters
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WORK HISTORY
Senior Marketer Legal Tech, Europe @Thomson Reuters
London, GB
Responsible for planning and executing marketing programmes for GenAI-powered corporate legal software solutions. Lead development and execution of integrated marketing campaigns across Europe for Thomson Reuters\' corporate legal software portfolio, driving measurable engagement and pipeline growth. Collaborate with cross-functional teams to create compelling, audience-focused content that addresses the evolving needs of corporate legal professionals navigating digital transformation. Orchestrate multi-channel campaign strategies that effectively communicate the value of legal technology solutions, resulting in improved conversion rates and shortened sales cycles. Analyse campaign performance data to optimise marketing initiatives, identify growth opportunities, and deliver actionable insights to stakeholders across the business. Champion the voice of the customer within the marketing organisation, ensuring communications resonate authentically with legal professionals\' priorities and challenges.
EDUCATION
EM Strasbourg Business School
Erasmus Diploma, International Business
CIM | The Chartered Institute of Marketing
Professional Postgraduate Diploma in Marketing
Aston University
BSc International Business Studies and French
SKILLS
ABOUT DENIS MASON
Marketing professional with over 25 years’ experience working in the global B2B environment. Commercially focused and results-driven with a proven record of accomplishment in increasing ROI and developing effective marketing strategies, embracing both traditional and digital channels to support business goals and objectives.Key Skills: Campaign strategy and execution Audience-focused content development Multi-channel marketing orchestration Performance analysis and optimisation Cross-functional collaboration Digital marketing and automation Event strategy and management Creative direction and messaging Customer journey mapping Generative AI tool integration for content and campaign optimisation
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