Denisha Deonarine

About Denisha Deonarine

Gallup Strengths: Input, Empathy, Futuristic, Intellection, Individualization I am currently a Senior Digital Sales Planner at NBCU on their Group M team across Tech, CPG, Pharmaceutical, Financial, and Retail categories as well as promotional and probono opportunities that maximize monetization across our portfolio. I am an expert on media planning/building and campaign execution & optimizations for OLV, display, social, and multiplatform sponsorships. I serve as a leader in my team, spearheading projects to increase efficiencies and work with new hires through onboarding.I also have previous experience on an agency level at Horizon Media on the Capital One account. I have strong presentation skills and I am proficient in media planning/strategy, problem solving and time management through my experience as a planner on the buying and selling side of the industry. I am a 2020 graduate of the Macaulay Honors College at Baruch College where I pursued a major in Marketing with a minor in New York City Studies. Baruch College gave me the ability to grow as a leader in my community through on campus positions including, Resident Assistant and Peer Educator roles. Each of these positions have advanced my interpersonal and communication skills, allowing me to effectively connect with the people I work with. I have previously served as an intern at Spectrum Reach where I worked on multiple initiatives and projects that relate to market research, assisted in creating marketing plans, and understanding and supporting the sales channels from a product marketing perspective.

Experience

1. Senior Digital Sales Planner

   NBCUniversal

   Feb 2024 — Present · New York, NY, US

   Facilitate all pre- and post-sale planning processes across 10-15 clients within the Pharmaceutical, Financial, CPG, andRetail sectors under GroupM, executing approximately 15-20 digital campaigns per quarter- Successfully manage campaign performances of more than $80M in revenue, including monitoring, analyzing andoptimizing by working cross-functionally with sales, planning, inventory, and operations teams to maximize delivery and performance- Collaborate with various leaders across numerous team’s key initiatives focused on providing solutions that maximizemonetization to build and execute orders across partnership agreements with Roku and Amazon, along with promotional and pro bono opportunities- Partner with Sales and Marketing to create and maintain large scale custom sponsorship proposals, while strategically packaging Peacock, CNBC, and other NBCU digital properties, in addition to booking and executing sold campaigns in Operative One- Collaborate with Planning Management on multiple leadership initiatives that includes providing pricing and guidance to digital planners, restructuring the Planning SharePoint, implementing cross-functional Programmatic/Direct IO budget trackers, and presenting Planning specific informationals to internal teams.

Education

• Universidad Nebrija

  Study Abroad, Spanish Language and Literature

  2018 — 2018

• Baruch College

  Bachelor's degree, Marketing, General

  2016 — 2020

• Macaulay Honors College at The City University of New York

  Bachelor's degree, Marketing, General

  2016 — 2020

• The Mary Louis Academy

  High School Diploma

  2012 — 2016