Denise Halter Rosplock

About Denise Halter Rosplock

Accomplished sustainability and business transformation leader with extensive marketing, data and technology experience. Strong track record championing environmental and social impact programs that create new business value for companies and clients. Known as an inspiring collaborator with a servant leadership style, adept at managing stakeholders from local teams to the highest levels of global business. Recent achievements include:• ESG leadership: championed 5x growth in sustainability programming, from concept to project delivery and KPIs, across eight industry groups and 50 brands• Data and reporting expertise: accelerated media revenue growth by launching new behavioral data KPIs and dashboard reporting; core contributor to FTSE 100 company’s annual sustainability report; GRI certified• DE & I champion: founded and scaled multiple internal and external programs to educate, inform and combat inequities in the business and markets served• Communication and engagement: accelerated sustainability best practice adoption and improved storytelling quality and engagement by launching a multi-media ESG community platform and global marketing hub leveraged by hundreds of employees • Sustainable product development: produced 6% revenue, 60% customer acquisition and 25% follower growth by transforming a sustainability brand from an annual event to a year-round media and education brand• Global impact: Executive sponsor for US, Brazil and Mexico divisions and member of global steering committee for $50M marketing and sales technology transformation program• New revenue creation: Generated 7-figure revenue converting 90% to profit by architecting a demand-based dynamic pricing strategy while maintaining customer satisfaction levels

Experience

1. Member Board of Directors

   Sustainable Finger Lakes

   Dec 2023 — Present · Ithaca, NY, US

   Board member of 20-year non-profit serving the central NY region with focus on renewable energy, state and local policy, social and environmental equity, and promoting sustainable living and economic opportunity.

Education

• University of Connecticut

  MBA, Marketing, Technology Management

  1996 — 2001

• Cornell University

  Certificate Program, Executive Leadership

  2016 — 2016

• University of Scranton

  Bachelor of Arts (BA), Communication

  1984 — 1988

• University of Cambridge

  Institute for Sustainability Leadership: Certificate Program, Sustainability Management

Skills

• Marketing Strategy
• Social Media
• Strategic Partnerships
• Strategy
• Email Marketing
• Event Management
• Program Management
• Online Advertising
• Business-to-Business (B2b)
• Technology Implementation
• Strategic Planning
• Online Marketing
• Customer Relationship Management (Crm)
• B2b
• Data Analysis
• Management
• Segmentation
• Project Planning
• Crm
• Leadership
• Trade Shows
• Business Development
• Database Admin
• Lead Generation
• Digital Marketing
• B2b Marketing
• Change Leadership
• Advertising
• Marketing Communications
• Database Management
• Marketing
• Salesforce.com
• Analytics
• New Business Development
• Account Management
• Change Management
• Social Media Marketing