Denise Bruno

Experience

1. Sales Projects, Product Development

   Asher's Chocolate Co.

   Mar 1997 — Present

   WHOLESALE, RETAIL AND ONLINE DIVISIONS • Project coordination of all new product development including private label, Asher branded items and general line extensions involving graphics, design, labeling protocol, rabbinical protocol and vendor compliance • Develop project management systems to streamline communication between Sales/Marketing and Manufacturing utilizing Salesforce • Oversee and facilitate product development process between all departments and management levels from Board of Directors to Managers • Design and maintain price lists across various discount structures • Design and maintain catalogs for all items/lines • Maintain products and pricing in Ross ERP system • Consumer liaison providing complaint/problem resolution and assignment of appropriate follow-up • Apply for and monitor Trademark registrations and usage • Process and maintain all private label Kosher certifications through the Orthodox Union • Research of new flavors, products, packaging, printing and other technology advancements pertinent to industry • Member of Manager’s Safety Committee, Employee Safety Team and First Responder Previous Position - Marketing/Advertising • Media management, both in-house and agencies, utilizing printed and web ads, coupons, social media • Develop advertising outlets providing effective brand identity and corporate strength for Asher name and products • Monitor effectiveness of marketing campaigns and refine schedules to produce highest results • Develop and support B2B and B2C programs • Design and maintain collateral material • Coordinate trade shows • Research and develop new technological opportunities such as QR codes, social marketing and app development • Act as the voice of Asher\'s Chocolates in dealings with consumer relations, customer assistance, media relations, etc.

Education

• StackSkills

  Product Management

  2018

• University of Colorado Denver

  Certificate, Marketing

Skills

• Excel
• Powerpoint
• Integrated Marketing
• Product Development
• Market Planning
• Word
• B2b Marketing
• Customer Relations
• Trade Shows
• Photoshop
• Promotions
• Salesforce.com
• Brand Management
• Online Marketing
• Press Releases
• Social Media Marketing
• Social Media
• Customer Service
• Public Relations
• B2b
• Copywriting
• Marketing Management
• Newsletters
• Marketing Communications
• Budgets
• Outlook
• Microsoft Office
• Project Coordination
• Relationship Marketing
• Microsoft Word
• Brand Development
• Event Management
• Event Planning
• New Business Development
• Vocus.com
• Graphic Design
• Marketing Research
• Direct Marketing
• Packaging
• Adobe Creative Suite