Denise Bethel

About Denise Bethel

I’m a relationship-focused executive who transforms ideas into measurable results. With a blend of creativity, strategy, and execution, I build partnerships that spark innovation, strengthen communities, and deliver on KPIs. I believe the best outcomes happen when trust and collaboration come first—because when people feel understood and supported, results follow. My strength lies in turning conversations into opportunities, opportunities into partnerships, and partnerships into sustained growth.Over my career, I have worked with companies and build relationships across all verticals within finance and technology, specializing in fintech and software. Focus Areas:Relationship Building & Strategic PartnershipsInnovation & Creative Problem SolvingExecution & Project ManagementStrategic Growth & LeadershipAnalytics & Data-Driven Decision MakingClear Communication & StorytellingLeveraging Technology to Drive Efficiency

Experience

1. Senior Director, Business Development and Partnerships

   CalCPA

   Nov 2022 — Present · San Francisco, CA, US

   I lead revenue growth and strategic partnerships that strengthen our community, elevate member value and bring in new revenue. I oversee advertising, sponsorships, partnerships, product sales, and key alliances—building programs and relationships that directly impact the profession.By aligning initiatives to KPIs such as revenue growth, partnership expansion, program adoption, and member and client satisfaction, I’ve delivered year-over-year increases in new revenue, forged high-impact partnerships, launched innovative programs, and improved new client retention and engagement rates.My focus is on cultivating relationships, creating collaborative opportunities, and positioning CalCPA as a trusted leader and connector within the accounting profession.Strategic Impact & Key Achievements Architected a business development and partnership engagement strategy that yielded $2.25M+ in additional annual revenue opportunities (75% from new business / 25% from existing clients), fueling consistent, repeatable growth and pipeline generation. Leveraged data-driven outreach to generate 200+ qualified leads in just the last fiscal year, with an exceptional 75% conversion rate into new clients resulting in 150+ new relationships. Directed cross-functional strategy across a team of 15+ Customer Success, Marketing, Events, Partnerships & Alliances, and B2B Sales, ensuring seamless execution and delivering a unified client and partner experience. Advanced CalCPA’s market position through 20+ new partnership alliances annually, expanding brand influence and member benefits. Spearheaded the launch of 8+ innovative programs each year, driving robust member engagement and adoption across the community. Elevated partner satisfaction and retention by 80%, reinforcing CalCPA’s role as a premier connector within the profession.Committed to building sustainable growth and a world-class partnership ecosystems for professionals, business leaders, and organizations.

Education

• University of San Francisco

  Bachelor of Science

• Notre Dame de Namur University

  Master of Business Administration (M.B.A.)