Denise Nicole Collins

About Denise Nicole Collins

Brand Activation and Integrated Marketing Manager | Creative Project Management | Marketing Operations | Fractional Operations LeadEmail: D•••••@DeniseNCollins.com | Phone:(51••••••00 | LinkedIn:/in/DeniseNicoleCollins/I lead brand activation, integrated marketing, and marketing operations for mission-driven organizations and growth-focused brands. My background spans healthcare associations, nonprofits, CPG, and B2B, with deep experience translating strategy into disciplined execution across campaigns, content, and cross-functional delivery.I bring a portfolio career lens, which means I have operated in both internal roles and fractional leadership. In practice, I help teams clarify priorities, align stakeholders, build repeatable workflows, and deliver campaigns that cut through noise without overwhelming audiences.Core strengths include:• Brand activation and integrated campaign execution across email, direct mail, events, and digital channels• Creative and communications project management, including timelines, approvals, and vendor coordination• Audience segmentation, data hygiene, UTM governance, and performance reporting• Operational leadership for founders and executives, including systems, calendar and priorities, and client deliveryRecent work includes building a ClickUp-based operations infrastructure for an executive coaching practice, supporting contract tracking, project delivery, and client workflows, plus marketing execution and website launch. Previously, I led membership acquisition and retention initiatives for a member healthcare association and supported national brand and membership growth for a healthcare DEI institute.I am currently exploring opportunities across Brand Activation, Integrated Marketing, Marketing Operations, and Fractional Operations Leadership in Chicago or virtual environments.

Experience

1. Fractional Operations Manager

   Ipg Consultants

   Oct 2024 — Present · Memphis, TN, US

   Built a ClickUp operations system of record covering project management, contracts, client records, and engagement tracking to improve visibility, accountability, and execution consistency.• Designed repeatable workflows for onboarding, coaching engagements, and internal initiatives, clarifying timelines, ownership, and deliverables.• Established contract and billing tracking to strengthen renewal visibility, invoicing accuracy, and operational control across active engagements.• Supported marketing and business development execution, including proposal coordination, presentation development, client communications, and website launch.

Education

• Udacity

  Growth Product Marketing - Retention & Acquisition Strategies

• Northwestern University

  Certificate, Digital Marketing Strategies: Data, Automation, AI & Analytics

  2021 — 2021

• Spelman College

  BA, Economics

  1994 — 1998

• Elmhurst University

  Master of Business Administration (M.B.A.)

  2016 — 2017

• Elmhurst University

  Master of Science (M.S.), Logistics, Materials, and Supply Chain Management

  2014 — 2016

Skills

• Media Planning
• Brand Management
• Content Strategy
• Marketing Strategy
• Channel Strategy Development
• Social Media
• Marketing
• Online Advertising
• Event Management
• Digital Strategy
• Management
• Direct Marketing
• Product Marketing
• Social Media Marketing
• Creative Strategy
• Leadership
• Microsoft Excel
• Business Development
• Digital Marketing
• Relationship Marketing
• Crm
• Competitive Analysis
• Forecasting
• Project Management
• Client Relations
• Account Management
• Demand Supply Planning
• Product Management
• Sponsorship
• Microsoft Office
• Digital Media
• Logistics Management
• Inventory Management
• Strategy
• Supply Chain Consulting
• Product Development
• Strategic Partnerships
• Strategic Communications
• Supply Chain Management
• Brand Development