Denise Martinez
Senior Product Marketing Manager @Posit PBC
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WORK HISTORY
Senior Product Marketing Manager @Posit PBC
San Francisco, CA, US
Product Marketing with focus on Posit Data Cloud Partnerships: Posit for Snowflake, Posit for Databricks, and Posit + AWS!Product launches, content creation [blogs, website, decks, field enablement assets and sessions (internal and partner fields), competitive intel and enablement, videos, ebooks, guides, email, social]Demand Generation campaign support, Event support (conferences and webinars), PR and AR
EDUCATION
University of California, Berkeley
Certificate, Copyediting
Academy of Art University
Graphic Design Courses
Amherst College
BA, English
University of San Francisco
Certificate, Advanced Web Analytics
University of San Francisco
Master of Business Administration (MBA)
San Francisco Conservatory of Music
Classical piano
University of Oxford
Creative Writing, Studio Art
Queen Mary University of London
Study Abroad, English
SKILLS
ABOUT DENISE MARTINEZ
I am a full stack, senior product marketing manager based in San Francisco. I have 15 years of marketing experience, with the last 8 years spent in product marketing for B2B technology companies across different sizes and industries. I have been the first marketing hire at a startup, and I have also marketed new products and features within enterprise companies.My skills span across the following:Developing messaging and positioningMarketing research and competitive analysisSmall to large marketing launch planning and executionContent strategy, writing, and editing (simplifying complex technical concepts into value and benefits for the audience)Webinar, email, event, and other digital programming and executionSales enablement (persona cheat sheets, discovery questions, FAQs, objection handling, new feature trainings, competitive landscape training)Analyst briefings and content collaboration (Forrester, Gartner, ESG, Redmonk, etc)Customer marketing (customer stories, testimonials, VIP customer engagement and presentations)I\'m also a published writer and a certified copy editor with experience in various industries. I have extensive experience across B2B marketing, writing, and editing, including: product marketing, demand generation, content programming, online and offline event promotion, e-mail marketing, graphic design, and more. I have worked in the following industries: technology, healthcare, fashion, construction, and nightlife.
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