Denise Hou

About Denise Hou

I thrive on the challenge of building brands in highly regulated and technical environments—from Medical Nutrition and Vitamin, Mineral, and Supplements (VMS) to Sun Care across US and global markets. My strength lies in working through inherent complexity to bring clarity that allows a team to execute with excellence. Whether I\'m aligning a 70+ member field sales team or coordinating a global launch, my goal is to rally the team so we can move forward with confidence.I am particularly drawn to brands at inflection points—whether it’s pivoting the strategy for an established business or preparing the next strategic launch. I’m energized by the decisions that shape a brand’s trajectory: determining where to focus, how to truly differentiate, and what will drive growth.I approach business with the same mindset I bring to endurance running. As a Chicago Marathon finisher, I’ve learned that success isn’t just about the sprint; it’s about the strategy of the \"long game.\" It’s having the judgment to know when to push for a quick win, when to pivot, and how to make the hard calls that protect the long-term health of the business.I’m always open to connecting with others passionate about purposeful, strategic growth across the healthcare, wellness, and CPG sectors. Languages: English, MandarinEmail: d••••••••@gmail.com

Experience

1. Senior Brand Manager

   Alfasigma

   Jun 2022 — Present · New Haven, CT, US

   Lead a prescription medical nutrition brand in CNS (Psychiatry/Neuroscience) with end-to-end ownership across strategy, P&L management, innovation, and commercial execution. Originally recruited to help drive the turnaround of a $50M flagship portfolio, I collaborated with cross-functional partners and leadership to reset the commercial strategy and return the business to growth in 2024 (+1.8% vs. prior year) following a multi-year 20% decline. I currently lead individual brand ownership as part of a strategic team expansion, partnering with a 70+ member field sales team to make technical strategy actionable in a highly regulated, HCP-facing environment.

Education

• Indiana University - Kelley School of Business

  Master of Business Administration (MBA), Marketing & Management

  2013 — 2015

• UCLA

  B.A., Music Performance - Cello

  2004 — 2008

Skills

• Advertising
• Powerpoint
• Media Strategy
• Management
• Customer Insight
• Digital Media
• Brand Management
• Marketing Strategy
• Communication
• Media Planning
• Mandarin
• Digital Strategy
• Strategy
• Microsoft Word
• Strategic Thinking
• Marketing
• Entertainment
• Television
• Leadership
• Brand Development
• Word
• Microsoft Office
• Integrated Marketing