Denise Hoff
Sr Ui Ux Designer Aquent Studios for Clients Rockwell Automation and Dca Group @Aquent Studios
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WORK HISTORY
Sr Ui Ux Designer Aquent Studios for Clients Rockwell Automation and Dca Group @Aquent Studios
US
12/23–currentCustom Truck One SourceSr. UI/UX Designer* UI/UX designer of user centric experiences for web/mobile eCommerce site.* Aligning new responsive web experience to current brand, including user flows, wireframes, mockups & functional prototypes of web and mobile experiences.12/21–currentRockwell Automation Company: Designer* Primary UI/UX designer of interactive experiences for web/mobile, kiosks, booths, and digital signage for both web and trade shows; including interfaces for 3D and hologram products.* Designed wireframes and prototypes for responsive Investor Relations site: iterative process to cull stakeholder requirements for responsive web experience within constraints of AEM: generated user flows, wireframes, mockups & functional prototypes of web and mobile experience [18-month project].* Redesign support for business acquisitions as they migrate to a Rockwell partner brand.* Designed complex engineering calculator tool to have minimal user interface for marketing and sales purposes.* Regularly led client-facing meetings, updating Figma designs in real-time to allow client to tailor solutions that align with their product’s business goals.* Redesigned Sharepoint site for Global Marketing, within Rockwell Automation; goal was to emulate a friendly feel with use of animation and the introduction of an animated character.* Led weekly cross-functional meetings with developers, product owners, and marketing team, and employed UX research to define new UI for PartnerNetwork Portal.* Delivered brand guidelines, high-fidelity prototype, and design specifications to the offshore development team for PartnerNetwork web product.
EDUCATION
Manhattan School of Music
Master's degree (MM), Performance Arts
University of Wisconsin-Madison
Bachelor's degree, Music & the Arts
CareerFoundry
500+ Hour Bootcamp, User Interface Design & Frontend Development for Designers
Columbia University
Post-Master's Studies, Composition & Business
SKILLS
ABOUT DENISE HOFF
I design learning and product experiences that scale. My work sits at the…
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