Denise Herich
Co-Founder/Managing Partner at The Benchmarking Company
- Role
- Co-founder & Managing Partner at The Benchmarking Company
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Denise Herich
I am the co-founder of The Benchmarking Company, a consultancy research firm for the…
Experience
Co-founder & Managing Partner
Mar 2014 — Present · Reston, CA
The Benchmarking Company is a bi-coastal beauty and personal care consumer research firm with a proven track record in cosmetics, skincare, beauty devices, men’s personal care, body care, hair care, nail care, fragrance and wellness/personal care. Our company is laser-focused on providing two important aspects of marketing intelligence: quantitative and qualitative consumer research that arms brands with forward-thinking need-to-know information about its customers and prospects, and in-home beauty and personal care product testing to garner 5-star consumer claims that are vital for market success. Using renowned proprietary methodologies, our unique approach to research delivers results that promote growth in market share, bolsters sell-in and sell-through and mitigates legal and regulatory risk for our customers. I\'m available at d•••••@benchmarkingcompany.com.
Education
University of North Carolina Wilmington
BA, Magna Cum Laude, English/Creative & Professional Writing, Minor in Marketing
Skills
- Market Research
- Reputation Management
- Leadership
- Management
- Press Releases
- Strategic Planning
- Social Media
- Corporate Communications
- Public Relations
- Internal Communications
- Media Relations
- Healthcare
- Marketing Strategy
- Crisis Communications
- Social Media Marketing
- Marketing
- Strategic Communications
- Online Marketing
- Marketing Communications
- Brand Development
- Integrated Marketing
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