Denise Caiazzo

About Denise Caiazzo

I help travel and hospitality companies create B2B and B2C marketing and sales content that inspires people to travel well and often.Finding great writers is a constant challenge for editors (something I learned during my many years as a travel editor). There are scores of writers out there, but not all of them are experienced, consistent, and reliable, with a clear understanding of the industry. I have decades of award-winning experience as a writer, editor, publicist, and marketing consultant. This enables me to quickly adapt my writing style, tone, and voice to the exact needs of your company. You name it, I’ve written it! … blogs, sponsored content, articles, newsletters, white papers, case studies, ebooks, websites, brochures, press releases, presentations, speeches, and video scripts.What makes me different from many content marketing writers is my well-cultivated expertise as a marketing strategist, having prepared marketing analyses and recommendations for a variety of clients over the years. So, if you just need a writer, I can do that … and I view every project through the lens of the client’s larger marketing perspective. But if you need a comprehensive marketing program, I can also assist, as my custom-built teams know just what to do to find prospective customers and move the needle on sales.Some of the wonderful travel clients that I’ve worked with are: Travel Market Report, The Affluent Traveler magazine, Journeys magazine, American Express, Visa, Travelsavers, Well-Being Travel, Budget Rent a Car, Peninsula Hotels, Academy of Travel & Tourism, and the World Travel & Tourism Council. Other big-brand clients beyond travel have included: Hallmark, Sony, IBM, Power Hawk Technologies, Norelco, Mobil, and Reebok; as well as various mid-sized companies and entrepreneurs.In addition, as a Success Coach, I have taken great pleasure from helping people realize their business and personal dreams. On the personal side, I\'m an accomplished yogi, dance teacher, and herbalist.Specialties: travel & hospitality, lifestyle, dogs/pets, technology, consumer products, the disabled, and the Arts.See more at http://markettoriches.com/. I’m ready and waiting to help you accomplish your marketing and writing goals.

Experience

1. Marketing Manager

   Bussani Mobility

   Jan 2012 — Present · New York, NY, US

   Create, direct and implement a comprehensive marketing program for Bussani Mobility, which sells, services and rents wheelchair accessible vehicles to people living with disabilities. Digital marketing components include: SEO, PPC, retargeting, geofencing, blogging, email marketing, video, and social media. The program also includes traditional marketing elements, such as direct mail, local events, and industry alliances.

Education

• Temple University

  B.A., Journalism

  1986

Skills

• Hospitality
• Blogging
• Entrepreneurship
• Advertising
• Strategy
• Marketing Communications
• Strategic Planning
• Online Marketing
• Social Media Marketing
• Online Advertising
• Brand Development
• Marketing
• Leadership
• Editing
• Public Relations
• Internal Communications
• Media Relations
• Award-Winning Writer
• Public Speaking
• Email Marketing
• Video Marketing
• Event Management
• Newsletters